I'm going to start selling to Mexico and Chile. Should I register the trademark there too, or does registering just in Brazil cover it?

Just in Brazil doesn't cover it. A trademark is territorial: it's valid where you register it. To sell in Mexico and Chile safely, the ideal is to register in those countries too. There's an international route that makes it easier to request protection in several countries at once. That's where TF inter comes in: we think about your trademark across the map of the Americas, not just in your own backyard. That way you avoid the surprise of discovering that someone abroad already uses your name. Planning ahead costs less than fighting later.

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