Why should I register my brand? I've been using the name for years.

Using it for years guarantees nothing. Whoever registers first with the INPI becomes the legal owner of the name. Without registration, another company can register your brand and make you stop using it. This has already happened to many people who exported and saw a competitor take their name. Registration gives you the right to sell, license, and defend the brand in court. For those doing business between countries in the Americas, that's worth its weight in gold. TF inter handles this application together with the accounting side.

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